As the freight industry grapples with the lingering impacts of a market downturn and rising digital vulnerabilities, a critical question has emerged: how can trucking companies defend their reputations in an era where a single online review can kill a business? In 2023 alone, over 88,000 trucking companies shuttered, and for many, the catalyst was a single freight guard — a digital red flag that brokers use to blacklist carriers. In a landscape where reputation is everything, one false accusation can park your fleet for good.
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