Sales, marketing, and operations get talked about all the time in the online business world—but we rarely talk about how to actually craft products and services that create phenomenal results for our clients.  Today, I’m welcoming Becca Syme back to the Half-Finished to Done Podcast to talk about exactly this. In this episode, Becca and I talk about how to master craftsmanship in your service-based business, accepting and overcoming failure, and the importance of self-evaluating in any business. Listen as we discuss: Becca’s thoughts on craftsmanship for service providers  The importance of iterating and evaluating when crafting your offer How craftsmanship breaks you out of the “success or failure” mindset Tactical craftsmanship strategies that you can implement in your business today Dealing with perfectionism around craftsmanship  The value of having a long-term vision for your business 3 essential self-evaluation questions to ask yourself regularly Becca Syme is a Success Coach who specializes in working with writers. She is the host of the Quitcast for Writers and the teacher of the popular Write Better-Faster class. Becca has coached 5700+ authors using success alignment and predictive reasoning to help authors write and market better-faster. She lives in the mountains of Montana where it is always winter and never Christmas.   GUEST CONTACT —  Becca Syme, Success Coach YouTube: The QuitCast Podcast: Better-Faster Academy Facebook: https://www.facebook.com/betterfasteracademy    MENTIONED IN THE EPISODE — Gallup Strengthsfinder   LET'S GET SOCIAL — Cristina Roman, Productivity Coach for Business Owners Instagram: @piquecoaching Facebook: @piquecoaching TikTok: @piquecoaching Email: hello@piquecoaching.co Website: https://www.piquecoaching.co