Does content creation feel like a constant source of pressure for you? You’re not alone. As a Productivity Coach, I see business owners procrastinate on their content creation all the time. It’s something most business owners want to incorporate into their business, but it often creates so much angst, dread, pressure, and anxiety.  On this episode, I’m joined by Samantha Hoilett. Samantha is a Launch Copywriter and Messaging Strategist who loves helping her clients understand who they are, what they do, and how to communicate their value through their messaging and copy.  In this conversation, we discuss how to release the pressure of content creation, and move from tolerating it to actually enjoying it.  Listen in as we discuss: Samantha’s definitions of messaging, copy, and content  How to know when you have a content procrastination issue The specific ways that people suffer when it comes to content creation, and how to change them Why you’re more compelled to create content for your clients than for your own business Samantha’s best thoughts when she sits down to produce content How to have a content creation process that you love Practical ways to move from inspiration into action, in order to create content today  Samantha Hoilett is a Launch Copywriter and Messaging Strategist for personal brands and small businesses. She takes a customer-oriented approach that focuses on building relationships, highlighting brand values, and helping her clients become leaders in their space so they can sell their offers in a clear magnetic way that attracts ideal clients.   GUEST CONTACT —  Samantha Hoilett, Launch Copywriter + Messaging Strategist Instagram: @samanthahoilett.writes Website: https://samanthahoilett.com/ Email Series: Magnetic Messaging Mondays (When you sign up, you get a "Messaging Mini Guide" that helps you brainstorm messaging ideas for your offer.)    MENTIONED IN THE EPISODE — EP. 22 Productivity Baggage EP. 18 Sprinting and Resting Strategy Session with Samantha Hoilett  Half-Finished to Done, LIVE How to Get Into a Deep Work State in 15 Minutes ($27)   LET'S GET SOCIAL — Cristina Roman, Productivity Coach for Business Owners Instagram: @piquecoaching Facebook: @piquecoaching TikTok: @piquecoaching Email: hello@piquecoaching.co Website: https://www.piquecoaching.co