A podcast centred on the entrepreneurial efforts of two friends, Ammar and David, who are trying to escalate their side businesses into more significant enterprises.

Initially titled "Brains on Fire: An Entrepreneurial Journey", the podcast chronicles the genuine experiences of building a business, including the brainstorming sessions, the setbacks, and the triumphs, all delivered with humour and honesty. However, a third source indicates a rebranding effort, changing the podcast's name to "Halfbaked Hustles", which is also referenced in the second source as "Half Baked Hustle: An Entrepreneurial Journey". Both titles describe the show as following the chaotic and joyful process of creation while encouraging listeners to embrace calculated risk-taking. The content is aimed at listeners who appreciate authentic and entertaining stories about the messy realities of business.