Join Naomi Brien, the Director of Marketing and Communications for the Aveda Institute Winnipeg and Verde Salon Group, as she delves into her journey from a marketing graduate to an impactful leader in the beauty industry. Through an engaging interview, Naomi details her path, including her attraction to the beauty sector, the challenges she overcame, and the rewarding aspects of stepping into leadership. She shares valuable insights into building a strong personal and professional brand in the beauty industry, emphasizes the importance of effective communication and coaching in leadership, and offers actionable marketing tips for salons and stylists. Naomi also expresses her passion for supporting small and medium-sized businesses and outlines her vision for the future of the industry, stressing the need for technological adoption and continuous learning.