In this episode we interview Janick Marina Schaufelbuehl about her new book Crusading for Globalization: US Multinationals and Their Opponents Since 1945.
From the publisher: “The first book to shed light on what caused corporate executives to pursue a pro-globalization agenda over the last eight decades.
Crusading for Globalization tells the story of an extraordinarily influential group of business executives at the helms of the largest US multinational corporations and their quest to drive globalization forward over the last eight decades. Janick Marina Schaufelbuehl argues that the spectacular expansion of international investment, trade, and production after 1945 cannot be understood without considering the role played by these corporate globalizers and the organization they created, the US Council (today’s United States Council for International Business). By shaping governmental policy through their congressional lobbying and close connections to successive presidential administrations, US Council members, including executives from General Electric, Coca Cola, and IBM, among others, consistently fought for ever more market deregulation, culminating in the creation of the World Trade Organization in 1995.
Crusading for Globalization is also a book about those who opposed the growing might of multinationals. In the years immediately after World War II, resistance came from business protectionists, before labor and policymakers from the Global South joined the effort in the early 1970s. Schaufelbuehl breaks new ground by offering a panorama of this early anti-globalization movement, and by showing how the leaders of multinationals organized to limit its political influence. She also examines continuities between this early movement and the opposition to globalization that emerged at the beginning of the twenty-first century from the left and the populist right and discusses how business responded by promoting corporate social responsibility and voluntary guidelines.
The first book to shed light on what caused corporate executives to pursue a pro-globalization agenda and to examine their methods for dealing with their opponents, Crusading for Globalization reveals the historical roots of today’s disparities in wealth and income distribution.”
All content for Hagley History Hangout is the property of Hagley Museum and Library and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode we interview Janick Marina Schaufelbuehl about her new book Crusading for Globalization: US Multinationals and Their Opponents Since 1945.
From the publisher: “The first book to shed light on what caused corporate executives to pursue a pro-globalization agenda over the last eight decades.
Crusading for Globalization tells the story of an extraordinarily influential group of business executives at the helms of the largest US multinational corporations and their quest to drive globalization forward over the last eight decades. Janick Marina Schaufelbuehl argues that the spectacular expansion of international investment, trade, and production after 1945 cannot be understood without considering the role played by these corporate globalizers and the organization they created, the US Council (today’s United States Council for International Business). By shaping governmental policy through their congressional lobbying and close connections to successive presidential administrations, US Council members, including executives from General Electric, Coca Cola, and IBM, among others, consistently fought for ever more market deregulation, culminating in the creation of the World Trade Organization in 1995.
Crusading for Globalization is also a book about those who opposed the growing might of multinationals. In the years immediately after World War II, resistance came from business protectionists, before labor and policymakers from the Global South joined the effort in the early 1970s. Schaufelbuehl breaks new ground by offering a panorama of this early anti-globalization movement, and by showing how the leaders of multinationals organized to limit its political influence. She also examines continuities between this early movement and the opposition to globalization that emerged at the beginning of the twenty-first century from the left and the populist right and discusses how business responded by promoting corporate social responsibility and voluntary guidelines.
The first book to shed light on what caused corporate executives to pursue a pro-globalization agenda and to examine their methods for dealing with their opponents, Crusading for Globalization reveals the historical roots of today’s disparities in wealth and income distribution.”
A Stretch of the Imagination: Synthetic Fabrics and the Cold War with Monica Geraffo
Hagley History Hangout
20 minutes 54 seconds
4 months ago
A Stretch of the Imagination: Synthetic Fabrics and the Cold War with Monica Geraffo
During the Cold War, rival superpowers the USA and the USSR vied with one another for world dominion in many arenas: military, diplomatic, and even haute coture. In the latter connection, French designers played arbiter, judging the synthetic textiles developed under capitalist and communist systems for their value in fashion.
In her dissertation project, Monica Geraffo, PhD candidate at the University of California at Los Angeles, discovers why synthetic textiles played such a central role in the Cold War rivalry between political blocs. Using the extensive DuPont company records held in the Hagley Library, Geraffo highlights the shared interests of chemical firms, fashion houses, and political leaders, which aligned around synthetic textiles in the Cold War context.
In support of her research, Geraffo received funding from the Center for the History of Business, Technology, and Society at the Hagley Museum and Library. For more information and more Hagley History Hangouts, visit us online at hagley.org.
Hagley History Hangout
In this episode we interview Janick Marina Schaufelbuehl about her new book Crusading for Globalization: US Multinationals and Their Opponents Since 1945.
From the publisher: “The first book to shed light on what caused corporate executives to pursue a pro-globalization agenda over the last eight decades.
Crusading for Globalization tells the story of an extraordinarily influential group of business executives at the helms of the largest US multinational corporations and their quest to drive globalization forward over the last eight decades. Janick Marina Schaufelbuehl argues that the spectacular expansion of international investment, trade, and production after 1945 cannot be understood without considering the role played by these corporate globalizers and the organization they created, the US Council (today’s United States Council for International Business). By shaping governmental policy through their congressional lobbying and close connections to successive presidential administrations, US Council members, including executives from General Electric, Coca Cola, and IBM, among others, consistently fought for ever more market deregulation, culminating in the creation of the World Trade Organization in 1995.
Crusading for Globalization is also a book about those who opposed the growing might of multinationals. In the years immediately after World War II, resistance came from business protectionists, before labor and policymakers from the Global South joined the effort in the early 1970s. Schaufelbuehl breaks new ground by offering a panorama of this early anti-globalization movement, and by showing how the leaders of multinationals organized to limit its political influence. She also examines continuities between this early movement and the opposition to globalization that emerged at the beginning of the twenty-first century from the left and the populist right and discusses how business responded by promoting corporate social responsibility and voluntary guidelines.
The first book to shed light on what caused corporate executives to pursue a pro-globalization agenda and to examine their methods for dealing with their opponents, Crusading for Globalization reveals the historical roots of today’s disparities in wealth and income distribution.”
