In this episode of Habibis & Numbers, Ayman Kaouri sits down with the legendary Reza Hooda – founder of not one but two accounting firms and the Profitable Accountants Community (PAC). We dive deep into:The hard truth most accountants need to hearWhy your firm should be 100% paperless (no excuses)The real reason niching down multiplies your profitBuilding an accounting firm that runs without youHow to use cloud tools (like Xero, QBO & more) to scaleTurning your firm into a digital, systemised machineWhy most accountants are still glorified employees – and how to escape that trapWhether you're just starting or you're stuck on a growth plateau, this is a masterclass in modern firm building from someone who's done it twice – in the UK and the UAE.👇 Like, comment, and subscribe for more digital accounting insights from the Middle East and beyond.📘 Get Reza’s book: The 4 Pillars👥 Join the PAC: https://www.rezahooda.com/🌍 Brought to you by Scope Middle East – your digital transformation partners www.scopesolutions.me