History of Ghostwriting + Our PR success

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Haamucast

Haamu.io

27 episodes

3 days ago

Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online. Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.

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Marketing

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History of Ghostwriting + Our PR success

Haamucast

15 minutes 47 seconds

2 months ago

History of Ghostwriting + Our PR success

Guest: Samuli, Co-founder at Haamu

What happens when a prominent journalist calls your startup a "bad idea" on LinkedIn?

You accidentally create the best marketing campaign of your career. In this episode of Haamucast, Edward sits down with co-founder Samuli to unpack how a scathing LinkedIn post about ghostwriting turned into Haamu's biggest PR moment – and sparked a Finland-wide debate about authenticity in the process.

You'll hear:👻 How one journalist's rant about ghostwriting backfired and generated 100+ supportive DMs👻 Why PayPal is hiring a "Head of CEO Social Content" for up to $190k (spoiler: this isn't new)👻 The mental rollercoaster of going from panic to celebration in 24 hours👻 Why writing for your own LinkedIn vs. writing for clients requires completely different skills👻 How to turn polarization into your competitive advantage (even when it hurts at first)

Bonus: Samuli shares why building something people hate is better than building something that's just "okay" – and how authenticity became their accidental differentiator in the ghostwriting debate.