Guest: Frida Ahrenby, CMO at Rillion

What happens when you're a marketer targeting CFOs but your finance team won't touch social media?

You flip the script. In this episode of Haamucast, Edward sits down with Frida Ahrenby, CMO at Rillion, to talk about how she got her own finance leaders posting on LinkedIn – and why that changed everything about how they understand their customers.

You'll hear:

👻 Why finance leaders are actually easier to convince than you think (once they see the business value)

👻 Frida's "never force it" philosophy – and how copy-paste content is totally allowed

👻 How targeting CFOs made her relationship with her own CFO completely different

👻 The organic guerrilla tactic that's driving branded search and pipeline growth👻 Why authenticity beats framework every single time (and how to enable without controlling)

Bonus: Frida reveals why her finance team actually wants to post now – unlike every other company where the answer was always "no, no, no."