Guest: Samuli, Co-founder at Haamu

What happens when you build the audience before you build the processes?

You scale fast, make mistakes faster, and learn what actually works. In this H1 recap episode of Haamucast, Edward sits down with co-founder Samuli to break down Haamu's first six months – from 0 to 15 customers and €30K MRR, all while working day jobs and figuring it out as they go.

You'll hear:

👻 Why selling "LinkedIn lead generation" was their biggest mistake – and what founders should actually expect instead

👻 How they went from 5 to 15 customers in one month (and why that nearly broke them)

👻 The customer profile that actually gets results: people with strong opinions who aren't scared to share them

👻 Why Samuli thinks 60-70% profit margins are misleading when founders aren't paying themselves

👻 The "saying no" problem: how trying to do podcasts, websites, and social media simultaneously left everything half-done

Bonus: Samuli reveals why their best customers come from "boring" industries like legal – because no one else is posting, making it a blue ocean for thought leadership.