From risk-averse lawyer to 150K views – How Heikki Lindroos built his personal brand in a conservative industry

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Haamucast

Haamu.io

27 episodes

3 days ago

Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online. Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.

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From risk-averse lawyer to 150K views – How Heikki Lindroos built his personal brand in a conservative industry

Haamucast

19 minutes 4 seconds

2 months ago

From risk-averse lawyer to 150K views – How Heikki Lindroos built his personal brand in a conservative industry

Guest: Heikki Lindroos, Technology Lawyer & Partner @ Byro

What happens when a risk-averse lawyer decides to start posting personal stories on LinkedIn?

You break through in an industry where nobody else is doing it. In this episode of Haamucast, Edward sits down with Heikki Lindroos, a technology lawyer who went from obsessing over disclaimers to getting 150,000 views on a single post about work-life balance – proving that being authentic beats being perfect every time.

You'll hear:

👻 How Heikki and his co-founders built 3,000 connections each before launching their law firm (by adding 160 strangers daily)

👻 Why lawyers are naturally risk-averse about posting – and the mindset shift from "this is legal advice" to "this is just sharing insights"

👻 The Harvey Specter comparison post that went viral and brought 150+ new connections from total strangers

👻 Why posting about half-marathons and work-life balance gets more traction than pure legal content

👻 How being the only active lawyer on LinkedIn in your space creates a massive blue ocean opportunity

Bonus: Heikki reveals the lawyer's dilemma – spending hours perfecting a two-second video edit because "it needs to be as accurate as possible" – and how letting go of that perfectionism unlocked everything.