Guest: Siiri Laaksonen, Co-founder & CEO @ TalentBee

What happens when you make founder-led content your #1 marketing strategy from day one? You build a business where everyone, not just founders, generates inbound leads. 

In this episode of Haamucast, Edward sits down with Siiri Laaksonen, who transformed her occasional employer branding posts into a systematic, company-wide content machine that's still TalentBee's primary growth engine three years later.

You'll hear: 

👻 How Siiri went from uncomfortable LinkedIn poster to confident CEO voice by embracing the "hui method" (post it, feel uncomfortable, and let it go) 

👻 Why each co-founder naturally carved out their own content territory—business growth, talent acquisition, and employer branding 

👻 The content formula that worked best: practical tips, strong contrarian opinions, and "old way vs. new way" frameworks 

👻 How Siiri's content evolved as she transitioned from employer branding expert to CEO (and why her old topics stopped working) 

👻 Why TalentBee extends their LinkedIn strategy beyond founders to every team member: creating multiple sources of inbound leads

Bonus: Siiri reveals the employer branding twist that makes this approach doubly effective: companies that help hiring managers build content attract talent because "people want to work with inspiring people on the team."