From bankruptcy to building again – How Erica Rankin turned radical transparency into her superpower

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Haamucast

Haamu.io

27 episodes

3 days ago

Haamucast is a show where founders and executives share how they’ve built trust, grown their business, and shaped their industry by showing up as themselves online. Hosted by Edward Ford, co-founder of Haamu.io, each short episode features real, practical stories of how leaders use content to drive revenue, build talent pipelines, influence change, and earn attention the right way.

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From bankruptcy to building again – How Erica Rankin turned radical transparency into her superpower

Haamucast

23 minutes 51 seconds

1 month ago

From bankruptcy to building again – How Erica Rankin turned radical transparency into her superpower

Guest: Erica Rankin, Co-founder & CEO at Doozi

What happens when you share the unfiltered reality of entrepreneurship – including the failures?

You build a network that outlasts any single business. In this episode of Haamucast, Edward sits down with Erica Rankin, who went from shutting down her food company Bro Dough to launching travel app Doozi.

Erica breaks down how posting vulnerably about bankruptcy, failure, and the messy middle turned her personal brand into her most valuable asset.

You'll hear:

👻 Why Erica decided to "climb cringe mountain" and share her bankruptcy story in real time (not after her comeback)

👻 How her transparent LinkedIn content attracted investors, retailers, and even a free corporate lawyer worth $20K

👻 The mental health angle that most founders ignore – and why you can't compartmentalize your life as an entrepreneur

👻 Her "museum of failure at 30" post that went viral and created a safe space for others to share their losses

👻 How building in public helped her pivot from a failed CPG brand to a travel tech startup with a co-founder she met on Bumble BFF

Bonus: Erica reveals why the people calling your content "cringey" are the same ones who secretly wish they had your courage to post.