What happens when you turn your entire team into LinkedIn advocates instead of chasing after people who won't post?

You drive half your inbound pipeline through personal brands. In this episode of Haamucast, Edward sits down with Madhav Bhandari, who's been transparently sharing company performance for nearly a decade and has now built StoryLane's employee advocacy into a revenue machine with 16 active team members.

You'll hear:

👻 Why transparency became Madhav's GTM secret weapon – and how showing real revenue numbers cuts through the "we grew 10x" noise

👻 The LinkedIn club Slack channel and leaderboard system that gamified posting without offering prizes

👻 How positive reinforcement beats calling people out for not posting every single time

👻 The "pattern interrupt marketing" philosophy that gives teams something actually worth sharing

👻 Why Madhav's CEO mentions LinkedIn advocacy in every all-hands meeting (and why that matters more than any incentive)

Bonus: Madhav reveals why going from 50K to 250K isn't the same as 2M to 10M – even though both are "5x growth" – and why context is everything in transparent marketing.