Guest: Casey Hill, CMO @ DoWhatWorks

What happens when you structure your LinkedIn strategy like a TV series instead of random posts? People start watching for the next episode. 

In this episode of Haamucast, Edward sits down with Casey Hill, whose methodical approach to content experimentation recently drove back-to-back viral weeks with over 4 million views in a month, converting directly to six-figure enterprise deals.

You'll hear:

👻 Why viral content actually does drive business (his biggest deals came directly from his Clay logo post that got 500,000+ views)

👻 The power of his "This is the only company I've seen do this" series that gives featured brands a built-in incentive to amplify his content

👻 His 100-comment experiment that generated 250,000 views in 2.5 hours (and why he targets high-profile accounts with the bell icon turned on)

👻 The "Five Degrees of Content" framework that explains exactly when to talk about your product versus your industry based on audience size

👻 Why smart content distribution strategies include other companies with "a vested interest in amplifying your content"

Bonus: Casey reveals why he deliberately waits to post again if his current post is still growing by more than 10% day-over-day to avoid cannibalizing his own reach.