In this episode, 26 year old Elljoy Muthee from Kenya shares how, at the height of Covid-19

pandemic in 2020, she started an online business just a few months after losing her job. She

takes us through the process of getting a business idea, how she started, the challenges she

experienced, the lessons she has since learned and how she landed two international sales.

Kennedy Gichinga, an economist at Mentoria Economics, also gives insight on what sparked

the growth of online businesses during the pandemic.

...

This publication was produced with the financial support of the European Union. Its contents

are the sole responsibility of Mercy Chelangat and do not necessarily reflect the views of the

European Union