On today’s episode, we’re joined by Phyoe Thant Aung (widely known by his Instagram handle @its.phyoe). Phyoe is a visionary music video director recognized for his raw, chaotic, and distinct storytelling style. He has collaborated with artists such as Amera Hpone, Double J, Bkho Bain, and Wink, carving out a unique space for himself in today’s music scene.In this conversation, Phyoe shares the stories behind some of his most talked‑about projects, including ည‌ပြောသွားသောည, and gives us a look into his creative process — from brainstorming concepts and directing on set to pre‑ and post‑production. He also discusses how he maintains his visual identity while meeting client expectations, as well as his unconventional ways of blending modern visuals with traditional elements and many more.