Today, we're joined by Michael Plank, owner of Underwood Park CrossFit. We discuss metrics for measuring success, the importance of having a mentor, pricing strategies, curating gym culture, the role of technology in gym operations, and thoughts on the CrossFit fee increase. In this conversation, Michael shares his experiences and insights as a gym owner. He discusses the mistakes and decisions that have contributed to his financial success and stability. He emphasizes the importance of mentorship and the impact it has had on his business. Michael also highlights the value of time and the benefits of using Level Method for programming. He shares his thoughts on multi-location expansion and the importance of knowing oneself and one's values as a gym owner. Finally, he offers his top pieces of advice for other gym owners.