Get ready for another episode of GVGL Brand Talks podcast by Ebru Tuygun. This time, Ebru welcomes Sevgi Gür, Chief Marketing Officer at Property Finder, to explore how brands can turn promises into authentic customer experiences. Drawing on her career at Property Finder, Sevgi shares insights into their "Open Doors" campaign, the power of impactful storytelling, and aligning brand promises with customer needs.
Ebru and Sevgi also discuss:
Transforming brand promises into impactful experiences.
The role of employee engagement in delivering brand value.
Adapting brand promises to stay relevant while maintaining core values.
Sevgi’s personal views on building a brand promise.
Don't miss this conversation filled with practical advice and inspiration! Tune in now to learn how to bring your brand promise to life.
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Timestamps:
00:00- Introduction
00:52- Who is Sevgi Gur
01:36- About today’s session
02:54 - How can companies ensure that brand promise is not just a marketing statement, but a lived experience for customers?
09:56- Is brand promise a living term or is it like a firm stone for companies and they shouldn't be changing?
12:45 - The role of employees in the brand promise
15:54 - Improvisation, Playing with Positivity Cards
18:58- If you were a brand which brand would you be
21:00- What brand would you create and what would be your brand promise
22:35 - Your type of good vibe, and definition of good life
24:16 - Wrap up, Summary of Key messages