Join us in this insightful episode of GVGL Brand Talks as host Ebru Tuygun welcomes Özden Yiğit, Head of Human Resources at Bayer Middle East. With over 22 years of HR experience, Özden shares her expertise on the importance of employee branding in shaping a company's reputation and attracting top talent.
Here’s what you’ll learn in this episode:
💠 Employee Branding: Discover why empowering employees to become brand ambassadors is essential in today’s competitive landscape.
💠 DEI Initiatives: Learn how Diversity, Equity, and Inclusion (DEI) initiatives play a critical role in enhancing employee branding and fostering a culture of belonging.
💠 Creating Brand Ambassadors: Understand the strategies for engaging employees and turning them into authentic brand advocates.
💠 Personal Insights: Özden shares her thoughts on maintaining positivity, her favorite brands, and how she defines a good vibe and a good life.
Tune in to gain valuable insights into mastering employee brand ambassadorship and creating a thriving, inclusive workplace culture.
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Timestamps:
00:00- Introduction
00:26- Who is Ozden Yigit
01:32- About today’s session
02:22- Why is employer branding important for companies and how does a strong employee brand impact talent acquisition and retention?
04:04- What is DEI’s role in employee branding?
06:37 - Why do your employees need to become brand ambassadors?
10:43- Improvisation, Playing with Positivity Cards
13:55- If you were a brand which brand would you be
15:20- What brand would you create and what would be your brand promise
16:24- Your type of good vibe, and definition of good life
19:04- Wrap up, Summary of Key messages