A new GVGL Brand Talks episode is here! This week, Ebru Tuygun hosts a special guest, Patrick van der Loo, Pfizer's Regional President for the Middle East, Russia, China, and Africa region. Join their conversation as they explore purpose-driven leadership and its impact on diversity, equity, and inclusion (DEI) initiatives.
Here’s what’s waiting for you in this episode:
☀️ Understand the significance of purpose-driven leadership in promoting DEI.
☀️ Learn actionable strategies for integrating DEI into brand purpose and values.
☀️ Discover how Pfizer is successfully running DEI initiatives including educating men on this topic.
Stay tuned and play the Positivity Cards Game, where we’ll share personal stories and reflections that'll leave you feeling inspired. Find out Patrick's answers to what brand he would create and why he chose Twix and Vespa as brands that best describe him.
Don't miss out! Hit play and subscribe for the full episode. Let's unlock your brand's untapped potential together!
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Timestamps:
00:00- Introduction
00:30- Who is Patrick van der Loo
01:17- About today’s session
02:17- How can leaders ensure that their brand's purpose authentically supports DEI
07:38- initiatives or programs where Patrick successfully integrated DEI into the brand's purpose
09:24 - what Patrick recommends for Executives to make DEI part of their company DNA
11:28- Empowering women
15:10- Improvisation, Playing with Positivity Cards
17:44- If you were a brand which brand would you be
19:11- What brand would you create and what would be your brand promise
20:48- Your type of good vibe, and definition of good life
22:03- Wrap up, Summary of Key messages