Crafting The Power Of Brand Promise

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GVGL Brand Talks

Ebru Tuygun

9 episodes

5 days ago

Welcome to GVGL Brand Talks, where we discover the art of bringing brand promises to life. Join us as we explore the stories behind iconic brands and the strategies that drive their success. We will have fun playing game with our positivity cards, and get to know my guests better with their perspectives on personal brands, what brand would they create and their definition of good vibes, good life. Get ready to uncover the secrets of brand authenticity, and growth tips in this inspirational podcast series.

Marketing

Business

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Marketing

Business

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Crafting The Power Of Brand Promise

GVGL Brand Talks

22 minutes 21 seconds

1 year ago

Crafting The Power Of Brand Promise

Welcome to the brand-new podcast GVGL Brand Talks, where we delve into the art of bringing brand promises to life! Join us as we explore the stories behind iconic brands and the strategies that drive their success. We will have fun playing a game with our positivity cards, and getting to know our guests better with their perspectives on personal brands, what brand would they create, and their definition of Good Vibes Good Life.

In our inaugural episode, our host Ebru Tuygun welcomes special guest Maria Gedeon, a seasoned executive in retail and entertainment, for an insightful discussion. In this episode, you will also learn:

- The importance of brand promise in shaping customer perceptions and fostering loyalty.

- Maria Gedeon shares her expertise on brand strategy fundamentals, including the ABCDEF framework.

- Actionable strategies for aligning your brand promise with customer experience.

- Examples of brands excelling in delivering on their promises

- Personal insights from Maria Gedeon on brands that resonate with her personality and her envisioned boutique hotel brand, "Sandinavian".

Subscribe to GVGL Brand Talks for more inspiring episodes on brand strategy, marketing, and business growth. Stay tuned for empowering insights to elevate your brand journey! A big thank you to Poddster for supporting this podcast!

Connect with Us:

- Instagram: https://www.instagram.com/gvglmarketing/

- LinkedIn: https://www.linkedin.com/company/gvgl-marketing-management/

- TikTok: https://www.tiktok.com/@gvgl.marketing/

Get Inspired. Elevate Your Brand. Subscribe Now!

#BrandTalks #BrandStrategy #BrandPromise #MarketingInsights #PodcastEpisode #BrandBuilding #newpodcast

Timestamps: 00:00- Who is Maria Gedeon 02:37- Introduction, about today’s session 03:14- What does brand promise mean to you 06:35- Alignment between brand promise and customer experience 09:28- Successful examples of brands that brought brand promises to life 11:34- Improvisation, Playing with Positivity Cards 13:47- If you were a brand which brand would you be 17:34- What brand would you create and what would be your brand promise 19:40- Your type of good vibe, and definition of good life 21:05- Wrap up, Summary of Key messages