Ep 69 - We Almost Cremated Him: Heir Tight, the Startup Born from a Family’s Wake-Up Call

In this powerful episode of Guerrillapreneur: The Art of Waging Small Business Warfare, host Mark Anthony Peterson sits down with Nicole Michon Alexander, Founder and CEO of Heir Tight, to explore how one family tragedy sparked a revolutionary startup.
Nicole shares the heartbreaking story of her uncle’s passing—how her family nearly buried him without knowing he had a will, burial policy, and life insurance. The emotional chaos that followed became the catalyst for Heir Tight, a digital legacy vault designed to ensure that no family ever faces such uncertainty again.


Together, Mark and Nicole unpack the importance of estate planning, the cultural taboos around death and documentation, and how Heir Tight is empowering families to preserve generational wealth with clarity and dignity. This episode is a must-listen for anyone who believes that preparation is a form of love—and that entrepreneurship can be a healing force.


GUEST CONTACT INFORMATION:
Guest Name: Dr. Natalie Michon, Co-Founder & CEO
Company Name: Heir Tight
Website: https://getheirtight.com/
Email: natalie.alexander@getheirtight.com
Tel: (833) 852-1773
Facebook: https://www.facebok.com/getheirtight
LinkedIn: https://www.linkedin.com/company/getheirtight
Guest Book: I knowww You Didn't Just Die On Me - https://books.by/nataliemichon

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