Our guest on this episode of the Guaranteed Irish Stories podcast is Sinéad Crowther of Tonstix, which is an Irish honey jelly pop that provides relief for sore throats, colds, hayfever and allergies.
In this episode Sinéad explains how recent research suggests that the product, which is medicinal-free, is more effective at soothing sore throats than a steroid. She breaks down the business’ marketing plan to drive growth in Ireland and the UK. And she talks about important new distribution agreements with Applegreen and a major supermarket chain.
On the Guaranteed Irish Stories podcast we speak to trailblazers from the Guaranteed Irish business community about how their businesses stay competitive in a global marketplace, what it stands for, its contribution to the local community and its support for Irish jobs.