This episode highlights the evolution of customer success, advocating for a shift from process-driven strategies to genuinely solving customer problems. By implementing an understanding of ideal customer profiles and leveraging AI and analytical tools, companies can profoundly improve their customer success efforts. • Redefining customer success to focus on client outcomes rather than metrics • The importance of an Ideal Customer Profile for targeted support • Empathetic co...
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This episode highlights the evolution of customer success, advocating for a shift from process-driven strategies to genuinely solving customer problems. By implementing an understanding of ideal customer profiles and leveraging AI and analytical tools, companies can profoundly improve their customer success efforts. • Redefining customer success to focus on client outcomes rather than metrics • The importance of an Ideal Customer Profile for targeted support • Empathetic co...
#49: The 'Messy Middle' Of The Sales Cycle - Featuring Mark Fershteyn
gtmPRO
54 minutes
12 months ago
#49: The 'Messy Middle' Of The Sales Cycle - Featuring Mark Fershteyn
What if you could revolutionize your sales process and empower your buyers like never before? Join us for a compelling discussion with Mark Fershteyn, the co-founder of Recapped, as we dissect the evolving landscape of buyer enablement in sales. Mark's transition from VP of sales to CEO offers a treasure trove of insights, especially for B2B software and services companies with revenues under $50 million. We navigate the 'messy middle' of the sales cycle, where deals often stall, and uncover ...
gtmPRO
This episode highlights the evolution of customer success, advocating for a shift from process-driven strategies to genuinely solving customer problems. By implementing an understanding of ideal customer profiles and leveraging AI and analytical tools, companies can profoundly improve their customer success efforts. • Redefining customer success to focus on client outcomes rather than metrics • The importance of an Ideal Customer Profile for targeted support • Empathetic co...
