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GTM with AI
Aptitude 8
11 episodes
8 months ago
Connor Jeffers, CEO of Aptitude 8, interviews marketing, sales, and customer success leaders about how they are using artificial intelligence to innovate, optimize, and scale their go-to-market operations.
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Technology
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All content for GTM with AI is the property of Aptitude 8 and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Connor Jeffers, CEO of Aptitude 8, interviews marketing, sales, and customer success leaders about how they are using artificial intelligence to innovate, optimize, and scale their go-to-market operations.
Show more...
Technology
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Insights from Zapier's Lindsay Rothlisberger: A Masterclass in Leveraging AI for RevOps
GTM with AI
35 minutes
1 year ago
Insights from Zapier's Lindsay Rothlisberger: A Masterclass in Leveraging AI for RevOps

In this episode of "Go to Market with AI," Conor Jeffers interviews Lindsay Rothlisberger, Director of Revenue Operations at Zapier. With 16 years of experience, Lindsay shares her insights on:

  • Implementing AI in RevOps to boost sales efficiency
  • Creating seamless customer experiences
  • Using AI for lead routing and call preparation
  • Enhancing product feedback loops with AI

Key highlights from the interview:

  • How AI tools like Zapier and OpenAI are integrated into workflows.
  • Real-world use cases demonstrating increased efficiency and improved customer experiences.
  • The importance of RevOps in modern business structures and how AI can amplify its impact.
  • Tips for organizations starting their AI journey in RevOps.

0:00 - Introduction 

0:35 - Welcome and guest introduction 

1:20 - Lindsay's background and career journey 

2:15 - Transition from marketing automation to RevOps 

3:00 - Importance of RevOps in organizations 

4:05 - AI's role in transforming RevOps 

5:10 - Real-world AI use cases at Zapier 

6:30 - Lead routing with AI 

8:00 - Enhancing customer experience with AI 

9:20 - AI in product feedback loops 

10:30 - Sales efficiency improvements using AI 

12:15 - Coaching and feedback automation with AI 

14:00 - Challenges and learnings from AI implementation 

16:00 - Future of AI in RevOps and final thoughts

#AI #RevOps #RevenueOperations #Zapier #AIinBusiness #SalesEfficiency #CustomerSuccess #MarketingAutomation #TechInnovation #Aptitude8

https://aptitude8.com/

https://www.linkedin.com/company/aptitude-8/

https://www.linkedin.com/in/connor-jeffers/

GTM with AI
Connor Jeffers, CEO of Aptitude 8, interviews marketing, sales, and customer success leaders about how they are using artificial intelligence to innovate, optimize, and scale their go-to-market operations.