The CRO Playbook with Michele Shepard (CRO, Emburse)

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GTM Vault

Rick Koleta

31 episodes

1 week ago

Actionable GTM playbooks, AI-driven frameworks, and interviews with tech operators to help you scale SaaS with real-world strategy.

Entrepreneurship

Business

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Actionable GTM playbooks, AI-driven frameworks, and interviews with tech operators to help you scale SaaS with real-world strategy.

Entrepreneurship

Business

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The CRO Playbook with Michele Shepard (CRO, Emburse)

GTM Vault

48 minutes 26 seconds

1 week ago

The CRO Playbook with Michele Shepard (CRO, Emburse)

In this episode of GTM Vault, host Rick Koleta speaks with Michele Shepard — Chief Revenue Officer at Emburse — about scaling predictive revenue systems and turning AI into an intelligence layer for enterprise growth.

Michele shares her frameworks for building repeatable GTM systems that align people, process, and technology — including the 30–60 Framework for new CROs, the Opportunity Scorecard, and how to unify GTM, Product, and Engineering around measurable, predictable growth.

We explore how Emburse is redefining finance through AI-powered Expense Intelligence™, where finance, travel, and accounts payable shift from reactive workflows to proactive, predictive orchestration. Michele also breaks down what metrics actually matter in 2025 and how agentic AI is transforming enterprise roles.

Sponsored by ZoomInfo — GTM Intelligence that automates outreach, triggers plays, and turns signals into revenue. Learn more at zoominfo.com/gtmvault.