Inside the GTM Engineer Role with Michael Saruggia

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GTM Vault

Rick Koleta

31 episodes

2 days ago

Actionable GTM playbooks, AI-driven frameworks, and interviews with tech operators to help you scale SaaS with real-world strategy.

Entrepreneurship

Business

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Actionable GTM playbooks, AI-driven frameworks, and interviews with tech operators to help you scale SaaS with real-world strategy.

Entrepreneurship

Business

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Inside the GTM Engineer Role with Michael Saruggia

GTM Vault

20 minutes 44 seconds

5 months ago

Inside the GTM Engineer Role with Michael Saruggia

Michael Sarrugia is the #1 Clay GTM advisor in the world and the architect of a new GTM movement: the rise of the GTM Engineer.

In this episode, we break down:

What a GTM Engineer actually is — and why this role is replacing traditional RevOps
How Clay is powering AI-driven workflows across outbound, inbound, and RevOps
The most effective Clay playbooks used by $50M+ ARR scale-ups
Why “revenue per employee” is the new north star metric for GTM teams
Common mistakes founders make when automating their GTM motion

Michael has trained 600+ operators and helped scale some of the fastest-growing SaaS companies. If you’re building or optimizing a modern GTM system, this conversation is a must-listen.

🔗 Explore Clay playbooks: https://clayoperator.com
📚 Join 20,000+ founders & operators inside GTM Vault: https://gtmvault.wiki