How to Turn Affiliates Into a GTM Growth Engine with Ian Brodie

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GTM Vault

Rick Koleta

31 episodes

1 week ago

Actionable GTM playbooks, AI-driven frameworks, and interviews with tech operators to help you scale SaaS with real-world strategy.

Entrepreneurship

Business

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All content for GTM Vault is the property of Rick Koleta and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Actionable GTM playbooks, AI-driven frameworks, and interviews with tech operators to help you scale SaaS with real-world strategy.

Entrepreneurship

Business

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How to Turn Affiliates Into a GTM Growth Engine with Ian Brodie

GTM Vault

23 minutes 30 seconds

3 months ago

How to Turn Affiliates Into a GTM Growth Engine with Ian Brodie

Discover how affiliate-led GTM is evolving—and why it's becoming one of the most overlooked growth engines in modern go-to-market—in this episode of GTM Vault featuring Ian Brodie, CEO of Lavanta. A repeat founder and Forbes 30 Under 30 alum, Ian previously co-founded Grovia (acquired in under two years) and led GTM at Acceleration Partners.

Ian shares how Lavanta helps Amazon sellers connect with high-impact creators, and how they’ve scaled by turning agency partnerships into a performance flywheel. He unpacks why most affiliate programs fail, how AI is reshaping creator recruitment and segmentation, and what it really takes to scale a relationship-first channel in an AI-driven world.

Listen as Ian breaks down Lavanta’s modern GTM system—powered by AI, fueled by partnerships, and built for multi-channel traction across Amazon, Walmart, TikTok Shop, and DTC.

Sponsored by ZoomInfo—GTM Intelligence that automates outreach, triggers plays, and turns signals into revenue. Learn more at zoominfo.com/gtmvault.