Introductions: 0:00 - 1:29

How did Outplay Originate - 1:50 - 4:15

How did you validate your idea - 4:30 - 6:20

Creation of a new category vs Building in an existing category - 6:12 - 7:32

Is it demotivating that a Unicorn in your category exists - 7:35 - 8:20

How did you get your first 10 customers - 8:31  - 11:18

First Sequence that worked - 11:19 - 12:15

When did you make your first sales hire - 12: 16 - 12:40

When do you think its the right time to hire the first sales person -12:41

What are the other channels that worked for the first 30 customers -13:50 - 14:59

Channels of acquisition while starting out - 15:00 - 17:12

PR as an acquisition channel - 17:13 - 18:17

First 1000 to 5000 visitors on your website - 18:18 - 19:21

Community building as a channel - 19:41 - 20:47

Part of other communities - 21:23

Partnership as a channel - 21:57

Unfair advantage as a second-time founder - 22:25 

Pricing as a growth lever - 23:37

How did you finalize the pricing for Outplay - 24:28

Product Led Growth - 25:28

Events as an acquisition channel - 26:27 - 29:16

Press Releases as an acquisition channel - 29:17 - 29:58

Closing out

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Here's where you can find me on Linkedin - https://www.linkedin.com/in/aashishkrishnakumar/

Here's where you can find Laxman on Linkedin - https://www.linkedin.com/in/laxmanpapineni/

Here's the link to Laxman's podcast - https://outplayhq.com/the-hype-is-real-podcast

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Write to me at: aashish@togai.com