Join Stephen Lowisz as he dives deep into the world of demand generation with industry expert Rob Testa. Rob brings a unique perspective from his dual roles as a demand gen leader at Samsung SDS and the founder of his own small business, RKT MKTG. The conversation untangles the intricacies of bridging the gap between marketing and sales, crafting effective account-based marketing (ABM) strategies, and leveraging AI-powered tools to supercharge campaigns.

Whether you’re navigating the challenges of taking a new product to market, operating in B2B or B2C spaces, or looking for practical insights to make your go-to-market strategy more intelligent, this episode delivers actionable tips and real-world examples. Discover how to align internal teams, identify your ideal customer profile, and maximize your marketing efforts—even on a tight budget.

Ideal for marketers, sales professionals, and business leaders keen on building demand and driving growth, this episode equips you with strategies you can start implementing today. Don’t miss this engaging and informative conversation tailored to help you stay ahead in the competitive world of go-to-market planning.