Welcome to GTM Secrets, the podcast where host Stephen Lowisz dives deep into all things go-to-market strategy, sales, marketing, revenue operations, and beyond.

In this episode, Stephen sits down with JD Miller—an accomplished CRO, private equity expert, and author of the upcoming book The CRO’s Guide to Winning in Private Equity. With 25 years of B2B tech sales experience and a history of guiding companies through high-pressure PE-backed environments, JD brings a wealth of knowledge and actionable insights to the table.

Together, Stephen and JD explore topics like:

• The evolving role of the CRO in private equity-backed companies and why alignment across sales and marketing is critical.
• Breaking down the "Rule of 40" and how it shapes strategies in private equity.
• Practical ways to measure, optimize, and align sales and marketing teams to drive results and reduce inefficiencies.
• Cost-effective demand generation strategies in B2B tech—what works today in a challenging landscape.
• The art of motivating teams and maintaining focus in high-pressure, results-driven environments.

JD shares his hands-on, real-world approach to leading go-to-market strategies, demystifying metrics like sales velocity and customer acquisition costs, and providing frameworks that leaders can immediately apply in their businesses. Whether you're involved in private equity or just looking to refine your GTM playbook, this episode is packed with tactical advice and inspiration.

Don’t forget to check out JD’s new book, The CRO’s Guide to Winning in Private Equity, available for pre-order now!