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GTM Science - A show for GTM and RevOps leaders
Union Square Consulting
76 episodes
23 hours ago
To us, GTM is both an art and a science. We don't claim to be experts in the "art"—the marketing campaigns, sales messaging, and branding. We ARE experts in the "science"—GTM strategy, process design, growth planning, and RevOps. On GTM Science, we share what we've learned by solving these problems at scale for B2B recurring revenue businesses. We also bring you unfiltered conversations with CROs, private equity investors, and revenue leaders who’ve done it themselves. No silver bullets. Just real talk about what works. Learn more at unionsquareconsulting.com
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Business
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All content for GTM Science - A show for GTM and RevOps leaders is the property of Union Square Consulting and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
To us, GTM is both an art and a science. We don't claim to be experts in the "art"—the marketing campaigns, sales messaging, and branding. We ARE experts in the "science"—GTM strategy, process design, growth planning, and RevOps. On GTM Science, we share what we've learned by solving these problems at scale for B2B recurring revenue businesses. We also bring you unfiltered conversations with CROs, private equity investors, and revenue leaders who’ve done it themselves. No silver bullets. Just real talk about what works. Learn more at unionsquareconsulting.com
Show more...
Business
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The AI-Powered 10x AE with Hayes Davis
GTM Science - A show for GTM and RevOps leaders
50 minutes 49 seconds
2 months ago
The AI-Powered 10x AE with Hayes Davis

In this episode of GTM Science, Union Square Consulting Founder and CEO Eddie Reynolds chats with CEO of Gradient Works Hayes Davis about the intriguing possibility of having a mid-market AE produce $10 million in revenue.

Eddie and Hayes discuss key areas where AI can dramatically enhance sales efficiency, including identifying qualified accounts and optimizing sales processes. They explore scenarios for increasing sales activity, boosting deal sizes, and improving opportunity conversion rates. Through detailed analysis, they outline the practical role of AI as a co-pilot in lowering the burden of mundane sales tasks while empowering sales reps to concentrate on high-value activities, ultimately aiming to raise win rates and sales productivity.

Despite the challenges and limitations, they conclude that targeted improvements leveraging AI could significantly boost AE performance.

You can check out Gradient Works here.

See our Frameworks here.


00:00 Introductions

01:24 Introduction to Gradient Works and AI-Powered Sales

04:18 The Viral Post and Its Impact

07:52 Exploring the 10x Sales Rep Concept

13:26 Challenges and Limitations of AI in Sales

29:06 The Human Element in Decision Making

30:08 Adapting to AI in Sales

31:07 Building Trust in Commercial Relationships

32:52 Scaling Sales with AI

36:06 Efficiency in Sales Processes

36:50 Improving Opportunity Creation Rates

44:02 The Role of AI in Sales Preparation

46:10 Challenges and Opportunities in Sales

51:40 Disqualification and Efficiency

55:54 Final Thoughts and Wrap-Up

_____________________________________________________________________

GTM STRATEGY, GROWTH PLANNING, & REVOPS SERVICES

● Website

● LinkedIn

● TikTok

GTM Science - A show for GTM and RevOps leaders
To us, GTM is both an art and a science. We don't claim to be experts in the "art"—the marketing campaigns, sales messaging, and branding. We ARE experts in the "science"—GTM strategy, process design, growth planning, and RevOps. On GTM Science, we share what we've learned by solving these problems at scale for B2B recurring revenue businesses. We also bring you unfiltered conversations with CROs, private equity investors, and revenue leaders who’ve done it themselves. No silver bullets. Just real talk about what works. Learn more at unionsquareconsulting.com