CRO Stories: Integrating Sales and Marketing at Calendly with Jessica Gilmartin

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/38/90/32/389032cd-78aa-8ee7-686b-e8f1533e9070/mza_3449916157147258058.jpg/600x600bb.jpg

GTM Science - A show for GTM and RevOps leaders

Union Square Consulting

76 episodes

1 day ago

To us, GTM is both an art and a science. We don't claim to be experts in the "art"—the marketing campaigns, sales messaging, and branding. We ARE experts in the "science"—GTM strategy, process design, growth planning, and RevOps. On GTM Science, we share what we've learned by solving these problems at scale for B2B recurring revenue businesses. We also bring you unfiltered conversations with CROs, private equity investors, and revenue leaders who’ve done it themselves. No silver bullets. Just real talk about what works. Learn more at unionsquareconsulting.com

Business

RSS

All content for GTM Science - A show for GTM and RevOps leaders is the property of Union Square Consulting and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/24257344/24257344-1746736854774-249ad140e0bc2.jpg

CRO Stories: Integrating Sales and Marketing at Calendly with Jessica Gilmartin

GTM Science - A show for GTM and RevOps leaders

21 minutes 26 seconds

9 months ago

CRO Stories: Integrating Sales and Marketing at Calendly with Jessica Gilmartin

Welcome to CRO Stories, a new segment of the RevOps Corner podcast, where we interview brilliant CROs and GTM experts to discover how revenue leaders are making massive impact in B2B SaaS. In this episode our host, USC Marketing Manager Rachael Bueckert , interviews Jessica Gilmartin, former Chief Revenue Officer and Chief Marketing Officer at Calendly.

Jessica shares her extensive experience in marketing and sales, detailing her journey from Google to startups like Piazza and eventually to Calendly. She discusses the challenges and strategies behind integrating sales and marketing functions, particularly in a Product-Led Growth (PLG) and Sales-Led Growth (SLG) hybrid model.

00:25 Jessica Gill Martin's Career Journey

02:23 Restructuring and Team Alignment

06:40 Implementing Changes

07:26 Restructuring the Sales Org

12:33 Results of Sales and Marketing Collaboration

20:03 Future Plans and Advice for CROs