From Corporate to Startup: Lessons Learned

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GTM Expertise

Sharp insights, real stories

19 episodes

2 hours ago

GTM Expertise is a podcast dedicated to revealing the stories behind exceptional go-to-market strategies, hosted by distinguished experts in business growth and marketing leadership. Listeners will hear candid interviews with thought leaders, innovative founders, and practitioners sharing actionable tactics, proven frameworks, and emerging trends shaping how startups win in the marketplace. Hosted by respected industry experts and featuring high-profile guests, GTM Expertise pairs credibility with an engaging, accessible approach. Each episode is packed with practical takeaways, peer learning, and fresh inspiration for anyone aspiring to master the go-to-market journey. If you are in the early stage tech community, founders, investors, operators or aspiring to any of these, get in touch - we'd love to hear from you.

All content for GTM Expertise is the property of Sharp insights, real stories and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Technology,

Business

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From Corporate to Startup: Lessons Learned

GTM Expertise

29 minutes 38 seconds

1 month ago

From Corporate to Startup: Lessons Learned

Interview with: Britta Schellenberg, Chief Flower Officer, Pryjma Petals

In this episode, Britta shares her journey from the corporate world to becoming Chief Flower Officer at Prijma Petals. She opens up about the challenges and opportunities of stepping into entrepreneurship, the lessons learned in sales and marketing, and the importance of listening to customer feedback. Britta also highlights why a solid grasp of financials is essential and how passion fuels resilience, offering practical advice for anyone considering a similar leap into founder life.