The pace of change has never been faster and yet it will never be this slow again. For the tech world, the rules for product and market success are continuously being disrupted. It is hard for product managers and product marketers to see clearly the radical changes that will impact product and market direction. Mike Smart of Egress Solutions sits with product marketing and product management leaders of the software and technology sector to explore trends that will impact their product and go-to-market decisions. Tune in for your fill of business, tech, and industry insights from thought leaders who change the game.
All content for GTM Disrupted with Mike Smart is the property of Egress Solutions and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The pace of change has never been faster and yet it will never be this slow again. For the tech world, the rules for product and market success are continuously being disrupted. It is hard for product managers and product marketers to see clearly the radical changes that will impact product and market direction. Mike Smart of Egress Solutions sits with product marketing and product management leaders of the software and technology sector to explore trends that will impact their product and go-to-market decisions. Tune in for your fill of business, tech, and industry insights from thought leaders who change the game.
GTM Disrupted host Mike Smart meets with Roee Hartuv, a Revenue Architect at Winning by Design, a global B2B revenue consulting and training company.
Roee shares insights from his work at Winning by Design, successfully implementing the "bowtie” framework and using a model driven approach scale SaaS companies no matter what stage they are.
Roee and Mike unpack the critical challenges and opportunities facing SaaS companies as they emerge from the “crash” and shift to a more sustainable retention-first growth strategy.
Key Takeaways:
How to transition from acquisition-focused to retention-driven growth.
Leveraging data models and the "bowtie" framework to unify the go-to-market teams
Overcoming the legacy mindset to achieve sustainable growth
The importance of building industry-wide standards to mature the SaaS space.
Roee’s Bio:
Roee Hartuv is a Revenue Architect at Winning by Design (WbD), working with SaaS scale-up companies to help them drive sustainable revenue growth. Hartuv is a B2B startup executive with more than 18
years of experience working at high-growth SaaS companies. With a penchant for accelerating business growth through optimizing sales strategies and customer success strategies, Hartuv is passionate about helping companies work toward better revenue.
Previously, Hartuv held executive positions in sales and customer success at four different startups at various stages and segments. He helped growth-stage startups raise capital and implemented growth strategies. Throughout his career, Roee has built and managed sales, CS, and marketing teams.
Hartuv holds an MBA from Tel Aviv University and a BA in Computer Science from the Interdisciplinary Center in Herzliya in Israel. Roee is based in Berlin, Germany.
To learn more about Roee to go https://www.linkedin.com/in/roeehartuv/
GTM Disrupted with Mike Smart
The pace of change has never been faster and yet it will never be this slow again. For the tech world, the rules for product and market success are continuously being disrupted. It is hard for product managers and product marketers to see clearly the radical changes that will impact product and market direction. Mike Smart of Egress Solutions sits with product marketing and product management leaders of the software and technology sector to explore trends that will impact their product and go-to-market decisions. Tune in for your fill of business, tech, and industry insights from thought leaders who change the game.
