In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you. Check out how David answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate results?How do you ensure there is alignment across all go-to-market ...
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In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you. Check out how David answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate results?How do you ensure there is alignment across all go-to-market ...
Power of Podcasting for Companies and Personal Brands
GTM Confessions
46 minutes
5 months ago
Power of Podcasting for Companies and Personal Brands
It seems like every B2B company has a podcast…but that’s not actually the case. Podcasting is still a blue ocean and only a fraction of podcasts exist compared to blogs. So, how do you know if it makes sense for your company to launch a podcast? What does it entail? How should you think about measuring podcast effectiveness? Should you consider a podcast for your personal brand? That’s why we’re talking with Rachel Elsts Downey, Founder and CEO at Share Your Genius. She’s been in podcas...
GTM Confessions
In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you. Check out how David answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate results?How do you ensure there is alignment across all go-to-market ...
