In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you. Check out how David answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate results?How do you ensure there is alignment across all go-to-market ...
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In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you. Check out how David answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate results?How do you ensure there is alignment across all go-to-market ...
Navigating the Evolving Role of the CRO: How to Manage Expectations and Drive Realistic Growth
GTM Confessions
59 minutes
7 months ago
Navigating the Evolving Role of the CRO: How to Manage Expectations and Drive Realistic Growth
How do you balance a changing buying process, countless technologies to use, unrealistic expectations, and an extremely crowded market? That’s the challenge facing Chief Revenue Officers (CROs). Not to mention that there seems to be significant debate about what the role of CRO actually entails and where CROs should focus their attention. That’s why we’re talking with Jack Wilson, EVP of North America, at amplify5 leveraging his extensive experience in developing strategies, building hi...
GTM Confessions
In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you. Check out how David answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate results?How do you ensure there is alignment across all go-to-market ...
