In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you. Check out how David answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate results?How do you ensure there is alignment across all go-to-market ...
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In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you. Check out how David answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate results?How do you ensure there is alignment across all go-to-market ...
Go-to-market strategy. Everyone talks about its importance. It’s typically a key portion of every all-hands call, board meeting, etc. But what does it take to really craft a go-to-market strategy that can work for your business? Who do you need to get on board with you with GTM strategy? What should your ICP look like? When do you chase “whales”? Where does intent data fit in? Should you mimic what your competitors are doing or try to stand out? What can you learn from the GTM strategies in o...
GTM Confessions
In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you. Check out how David answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate results?How do you ensure there is alignment across all go-to-market ...
