In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you. Check out how David answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate results?How do you ensure there is alignment across all go-to-market ...
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In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you. Check out how David answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate results?How do you ensure there is alignment across all go-to-market ...
Every marketer knows the importance of building and investing in a brand, but that’s not usually the case for the rest of the company. Many CEOs, board members, and VCs, often challenge marketing leaders about investing in building a brand especially when the company is first starting. They prefer that all marketing activity be focused on demand generation. This sets up the eternal battle of brand vs demand. That’s why we’re talking with Lindsay Tjepkema, founder at Human Brands Win. Li...
GTM Confessions
In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you. Check out how David answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate results?How do you ensure there is alignment across all go-to-market ...
