In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you. Check out how David answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate results?How do you ensure there is alignment across all go-to-market ...
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In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you. Check out how David answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate results?How do you ensure there is alignment across all go-to-market ...
Creativity Is Key: Breaking Free from Marketing Norms
GTM Confessions
53 minutes
6 months ago
Creativity Is Key: Breaking Free from Marketing Norms
When did B2B marketing get so boring? It seems like every company is using the same old tactics with the same messaging structure making it impossible for anyone to stand out. In fact, creativity and marketing and sales tactics are often frowned upon by some companies. Every go-to-market professional seems to have a story about when they were told to not use a specific word, change or take down their LinkedIn post, or asked why they thought it was a good idea to use humor in their outreach.&n...
GTM Confessions
In this GTM Advice episode, David Galante, Senior Director of Product Management for Channels at ActiveCampaig, answers a fast round of questions and shares her go-to-market advice with you. Check out how David answered the following questions: What is the biggest go-to-market challenge today? How would you tackle this challenge?Where would you focus your efforts if you had limited resources and had to drive immediate results?How do you ensure there is alignment across all go-to-market ...
