Welcome to the GTM AI Podcast, your go-to independent resource to help GTM Professionals become AI Powered. We will cover strategies, new AI tools, AI news and trends, all for the purpose of helping you create real measurable business impact and help your life be easier. We do weekly episodes ranging from interviews to updates to strategy sessions. Sponsored by the AI Business Network www.aibusinessnetwork.ai and GTM AI Academy www.gtmaiacademy.com
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Welcome to the GTM AI Podcast, your go-to independent resource to help GTM Professionals become AI Powered. We will cover strategies, new AI tools, AI news and trends, all for the purpose of helping you create real measurable business impact and help your life be easier. We do weekly episodes ranging from interviews to updates to strategy sessions. Sponsored by the AI Business Network www.aibusinessnetwork.ai and GTM AI Academy www.gtmaiacademy.com
GTM AI Podcast: B2B Influencer Marketing and the AI-Human Balance with Hector Forwood
GTM AI Podcast with Coach K and Jonathan Moss
33 minutes
1 month ago
GTM AI Podcast: B2B Influencer Marketing and the AI-Human Balance with Hector Forwood
www.gtmaiacademy.com www.aibusinessnetwork.ai
Connect with Hector: https://www.linkedin.com/in/hectorforwood/
In this episode, Jonathan Kvarfordt interviews Hector Forwood, CEO of Flooencer, about the explosive growth and chaotic pricing dynamics in B2B influencer marketing. Hector shares insider data from over 1,000 sponsored campaigns, revealing a 37% price increase in just 12 months and the "shockingly bad" CPM metrics that brands are willing to pay. The conversation explores the delicate balance between AI-powered content creation and authentic human storytelling, the death of traditional outbound marketing, and Hector's contrarian view that AI has already delivered 80% of its dramatic improvements. With insights from building companies from scratch using no-code tools and predictions about the future of SaaS pricing, this episode provides actionable frameworks for GTM leaders navigating the intersection of AI and human creativity.
GTM AI Podcast with Coach K and Jonathan Moss
Welcome to the GTM AI Podcast, your go-to independent resource to help GTM Professionals become AI Powered. We will cover strategies, new AI tools, AI news and trends, all for the purpose of helping you create real measurable business impact and help your life be easier. We do weekly episodes ranging from interviews to updates to strategy sessions. Sponsored by the AI Business Network www.aibusinessnetwork.ai and GTM AI Academy www.gtmaiacademy.com