Can “Try Before You Buy” Work for Architects? (with Cavin Costello of The Ranch Mine)

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Growthitect

Tyler Suomala

38 episodes

1 week ago

Actionable growth hacks to help architects improve their sales, marketing, and social media skills.

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Actionable growth hacks to help architects improve their sales, marketing, and social media skills.

Entrepreneurship

Business,

Management

Can “Try Before You Buy” Work for Architects? (with Cavin Costello of The Ranch Mine)

Growthitect

43 minutes

5 months ago

Can “Try Before You Buy” Work for Architects? (with Cavin Costello of The Ranch Mine)

#27: Cavin Costello, Principal at The Ranch Mine, joins the show to talk about the bold new strategy he and his wife are championing: designing and building model homes that double as short-term rentals and immersive client experiences. We dive into the risks, logistics, and big opportunities behind their approach and what it could mean for architects who want to break the mold.

PS - If you’re a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studio

Learn more about The Ranch Mine: https://www.theranchmine.com/

Here’s what you’ll learn in the episode:

→ What problem pushed Cavin to let clients “test-drive” architecture by living in it first?

→ Why The Ranch Mine skipped polished videos and glossy photos to build real homes instead.

→ The truth about how walking through a space beats any online tour – and what clients notice most.

→ When a high-end rental actually pays for itself, and the key factors that make it work.

→ How Cavin de-risked a bold investment, even if not a single client came through the door.

→ The unexpected edge you get when you’re the architect, developer, and client all at once.

→ Why the sales conversation changes when clients already feel like they’re at home.

→ The mindset shift architects need to make bold moves without waiting for permission.

→ Cavin’s no-fluff advice for architects ready to break the rules and build something different.

(04:32) How an Airbnb project opened new doors

(07:19) Why real experiences beat media hype

(11:44) Lessons from an early joint venture

(16:02) Making rentals work financially

(17:09) Letting clients live in the architecture

(22:18) Designing across different climates

(24:51) Breaking limits with diverse projects

(26:42) Why experience matters more than marketing

(32:37) Starting young and taking risks

(36:25) The power of assuming no one knows

(39:37) Thinking like a beginner

(41:08) Choosing adventure over repetition

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