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GrowthFit by CustomFit.ai
CustomFit.ai
38 episodes
2 days ago
What is the most exciting aspect of a marketer's work? Turning a boring piece of content into a clickbait? OR Keeping pace with the changing algorithms? We know a marketer's life is not easy. It's an interesting mix of data, stories, failed experiments, as much as it is about the "Aha Moments" or the success of a viral piece of content.  We, at CustomFit.ai, wanted to hear the most interesting stories of transformations and growth from leading marketers across the world and that's how GrowthFit happened. GrowthFit is a series of podcasts where marketers share their interesting stories.
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Marketing
Business
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All content for GrowthFit by CustomFit.ai is the property of CustomFit.ai and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What is the most exciting aspect of a marketer's work? Turning a boring piece of content into a clickbait? OR Keeping pace with the changing algorithms? We know a marketer's life is not easy. It's an interesting mix of data, stories, failed experiments, as much as it is about the "Aha Moments" or the success of a viral piece of content.  We, at CustomFit.ai, wanted to hear the most interesting stories of transformations and growth from leading marketers across the world and that's how GrowthFit happened. GrowthFit is a series of podcasts where marketers share their interesting stories.
Show more...
Marketing
Business
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Why understanding user behavior matters in CRO experimentation
GrowthFit by CustomFit.ai
23 minutes 54 seconds
3 years ago
Why understanding user behavior matters in CRO experimentation

It's interesting how CRO experiments consists of many hits and misses.  Each experiment gives us insights into user behaviour and preferences.  It's all about learning consistently 🚀 🚀 🚀  We chatted with Ruben de Boer from Online Dialogue & Conversion Ideas and understood his approach towards testing and experimenting for CRO. 

 Highlights of the talk-  

👉 Learning from hits and misses and setting up a proper process 

👉 Align CRO with business goals 

👉 Brainstorming testing ideas with team members  

👉 Prioritizing ideas using an evidence based model  

Read the blog here- https://bit.ly/3xmd3Do 

#conversionrateoptimization #experimenting #productmarketing #growthmarketing #growthmindset

GrowthFit by CustomFit.ai
What is the most exciting aspect of a marketer's work? Turning a boring piece of content into a clickbait? OR Keeping pace with the changing algorithms? We know a marketer's life is not easy. It's an interesting mix of data, stories, failed experiments, as much as it is about the "Aha Moments" or the success of a viral piece of content.  We, at CustomFit.ai, wanted to hear the most interesting stories of transformations and growth from leading marketers across the world and that's how GrowthFit happened. GrowthFit is a series of podcasts where marketers share their interesting stories.