As a b2b marketer, are you often troubled by the high number of leads bouncing off your campaigns? It could be because of a weak lead nurturing strategy. In fact, it’s observed that many marketing plans don’t give as much importance to lead nurturing as they give to lead generation.

This is what happens when marketers have too many problems to solve at once. As a marketer, prioritizing these problems and picking up one at a time to solve is a great idea.

We had an insightful discussion with Rony Vexelman, VP of marketing at Optimove and we delved deep into many topics around website conversions, lead nurturing and more.

Highlight of the interview-

• A mantra for SaaS marketing- solve one problem at a time
• Prioritize lead nurturing as much as you prioritize lead generation
• Create an engagement that makes your audience comfortable buying your product
• Be available to your team members by managing time effectively

Read the full blog here- https://bit.ly/3vqh7zQ