Getting Buy-ins from Decision Makers is Important for CRO Processes: Jeremy Epperson

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GrowthFit by CustomFit.ai

CustomFit.ai

38 episodes

2 days ago

What is the most exciting aspect of a marketer's work? Turning a boring piece of content into a clickbait? OR Keeping pace with the changing algorithms? We know a marketer's life is not easy. It's an interesting mix of data, stories, failed experiments, as much as it is about the "Aha Moments" or the success of a viral piece of content. We, at CustomFit.ai, wanted to hear the most interesting stories of transformations and growth from leading marketers across the world and that's how GrowthFit happened. GrowthFit is a series of podcasts where marketers share their interesting stories.

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Getting Buy-ins from Decision Makers is Important for CRO Processes: Jeremy Epperson

GrowthFit by CustomFit.ai

32 minutes 45 seconds

3 years ago

Getting Buy-ins from Decision Makers is Important for CRO Processes: Jeremy Epperson

As a CRO professional, one thing you have to often deal with is “resistance”. Resistance within the organization. Another crucial but difficult part is coming up with relevant hypotheses corresponding to ideas for testing.

Does any of the above sound familiar to you?

For this new episode of GrowthFit, CRO expert, Jeremy Epperson joined us. We delved deep into the various challenges and rewards of Conversion Rate Optimization.

Highlights of the talk-

⭐ Adoption of CRO and getting the buy-ins are crucial

⭐ CRO as a team sport and coordinated process

⭐ Prioritizing and testing hypotheses

⭐ Getting started in 90s, overcoming roadblocks

Read the full blog here- https://bit.ly/3ur2kUU