Failed Experiments are Loss Preventions in CRO

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GrowthFit by CustomFit.ai

CustomFit.ai

38 episodes

3 days ago

What is the most exciting aspect of a marketer's work? Turning a boring piece of content into a clickbait? OR Keeping pace with the changing algorithms? We know a marketer's life is not easy. It's an interesting mix of data, stories, failed experiments, as much as it is about the "Aha Moments" or the success of a viral piece of content. We, at CustomFit.ai, wanted to hear the most interesting stories of transformations and growth from leading marketers across the world and that's how GrowthFit happened. GrowthFit is a series of podcasts where marketers share their interesting stories.

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Failed Experiments are Loss Preventions in CRO

GrowthFit by CustomFit.ai

44 minutes 24 seconds

3 years ago

Failed Experiments are Loss Preventions in CRO

In Conversion Rate Optimization, not all of your ideas will create a better user experience. The unsuccessful ideas help you prevent losses. CRO adds value to business by preventing loss and optimizing the wins. We discussed experimentation on websites with Maurice Beerthuyzen from ClickValue.

Highlights of the conversation-

⭐ Experimenting in digital marketing from ground zero

⭐ Learning from failed experiments to prevent loss to business

⭐ Learning theoretically Vs practically

⭐ Prioritizing test ideas with respect to high impact pages

Alternatively, read the blog here-https://bit.ly/3JzXASC

digitalmarketing #business #userexperience #conversionrateoptimization #productmarketing #b2bmarketing #growthfit CustomFit.ai