Demand Generation is a Number-driven Role with an Art and Science to it

https://is1-ssl.mzstatic.com/image/thumb/Podcasts125/v4/73/9f/cc/739fccc1-c884-06cc-b04e-c3714b7a6f15/mza_8267439558690590938.jpg/600x600bb.jpg

GrowthFit by CustomFit.ai

CustomFit.ai

38 episodes

3 days ago

What is the most exciting aspect of a marketer's work? Turning a boring piece of content into a clickbait? OR Keeping pace with the changing algorithms? We know a marketer's life is not easy. It's an interesting mix of data, stories, failed experiments, as much as it is about the "Aha Moments" or the success of a viral piece of content. We, at CustomFit.ai, wanted to hear the most interesting stories of transformations and growth from leading marketers across the world and that's how GrowthFit happened. GrowthFit is a series of podcasts where marketers share their interesting stories.

Marketing

Business

RSS

All content for GrowthFit by CustomFit.ai is the property of CustomFit.ai and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode/16498609/16498609-1650261900441-bf67a9e7d97a1.jpg

Demand Generation is a Number-driven Role with an Art and Science to it

GrowthFit by CustomFit.ai

20 minutes 5 seconds

3 years ago

Demand Generation is a Number-driven Role with an Art and Science to it

Websites are an important component in lead nurturing.

One can understand the visitor/buyer's journey. You can clearly see the movement from the funnel from stages like the unaware to aware.

In our latest episode of Growthfit, we discussed the various aspects of demand generation, lead nurturing and the role of the website in these with Bryant Lau from Flockjay.

The highlights of our talk-

👉 Points to focus on as a SaaS marketer

👉 Lead generation strategy

👉 Strategies to drive quality traffic to the website

👉 Components crucial to inbound marketing

Read the full blog here- https://bit.ly/3jPvrwu