Applying Psychology and User Research in CRO

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GrowthFit by CustomFit.ai

CustomFit.ai

38 episodes

3 days ago

What is the most exciting aspect of a marketer's work? Turning a boring piece of content into a clickbait? OR Keeping pace with the changing algorithms? We know a marketer's life is not easy. It's an interesting mix of data, stories, failed experiments, as much as it is about the "Aha Moments" or the success of a viral piece of content. We, at CustomFit.ai, wanted to hear the most interesting stories of transformations and growth from leading marketers across the world and that's how GrowthFit happened. GrowthFit is a series of podcasts where marketers share their interesting stories.

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Applying Psychology and User Research in CRO

GrowthFit by CustomFit.ai

32 minutes 41 seconds

3 years ago

Applying Psychology and User Research in CRO

CRO is not only about increasing conversions but also about meeting business goals other than conversions like market share and customer lifetime value. We had a discussion with Guido X Jansen (psychologist, CRO specialist and the host of CRO.CAFE) about the various aspects of conversion rate optimization.

Highlights of the talk-

⭐️Applying educational background of cognitive psychology and economics in CRO

⭐️Prioritizing user’s psychology in CRO

⭐️ Focusing on profit, market share and customer satisfaction

⭐️Comparing online and offline purchases and overcoming barriers

Read the Blog here- https://bit.ly/3EcpAuw

#conversionrateoptimization #CRO #digitalmarketing #websiteoptimization #websitepersonalization