Mike Petroskey, a 15-year sales veteran, cuts through the AI hype to deliver practical wisdom about implementing artificial intelligence in sales organizations, explaining that the real value isn’t in replacing humans but in reducing friction at specific points in the process while preserving meaningful business relationships. Drawing from colorful fly fishing analogies and revealing case studies, he provides a framework for thoughtful AI implementation—including viewing AI as ”a very smart but misguided employee” rather than a sales savior, creating 30-60-90 day plans for your AI tools, and understanding that technology amplifies both strengths and weaknesses, making proper ongoing management crucial for success.